Hey everyone, Corey here.

You’ve probably seen a wave of emails from other vendors about ACMA’s new Sender ID rules and the national Sender ID register. There’s been a lot of noise and confusion, so I want to cut through it and explain what this actually means for Annature customers.

What's going on (short version)

ACMA is rolling out a national SMS Sender ID register, and carriers are updating how they handle alphanumeric Sender IDs to reduce impersonation scams. The intention is good — but the rollout has created uncertainty, and some vendors are sending alarmist messages telling customers they need to register Sender IDs themselves.

Why? Because many of those vendors don’t have the same carrier arrangements we do, so they’re pushing the work back onto their customers.

Annature has always allowed you to brand your SMS notifications with an alphanumeric Sender ID (like your firm name). This has always been a manually screened process — we verify every request and manage all the carrier-side approvals. When we assign a Sender ID for you, it’s already treated as vetted.

Our approach

We have a long-standing carrier partnership and a screening process that already meets the requirements of the new framework. Nothing in the ACMA changes affects how messages sent through Annature are handled.

Other vendors may require you to self-register your Sender ID because of limitations in their own carrier setups — but that does not apply to Annature customers.

What this means for you

• If you already have a custom Sender ID through Annature: nothing changes. It will continue to work exactly as it does today for messages sent via Annature. There's nothing you need to register or update on your end.

• If you want a custom Sender ID: just contact our support team. We'll review the request and handle it the same way we always have.

• If you’re getting emails from other vendors: that’s not an Annature problem — it’s a vendor problem. Those requirements relate to their carrier arrangements, not ours.

We've had quite a few customers reach out with questions about this, so I hope this clears things up — and if anything's still unclear, just get in touch and we'll help.

— Corey